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Hi 👋 we're

The travel marketing and SEO people 🏕️

Parador is a team of boutique travel marketing and SEO experts. We care about sustainable travel and empowering travel brands to take control of their digital strategy, without breaking the bank.

Fast-track your ideal clients ✈️

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Get direct bookings

Direct bookings through SEO are key to a profitable travel business. Through targeted content and local visibility, we’ll skip the middleman so that travelers can connect directly.

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Find your people

Don’t compete with everybody. We develop brand messaging and user personas to focus your marketing on the customers who will care.

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Plug the holes

Travel websites are hard to convert from.  We’ll fix this with a deep site crawl, and we’ll deliver a list of actions for SEO health, conversions and content – and we can implement them, too.

Our Services

What We Do

In an increasingly competitive travel landscape, our tailored digital SEO strategies target each touchstone in the travel marketing funnel. See how Parador can help.

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Travel Content Pro

Tailored keyword research & competitor analysis, SEO outlines and full service content production to help the ideal traveller find your website.

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Local Visibility

Stay relevant in the places where online brokers can’t reach through targeted local posts and citation building.

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Travel Website Auditing

Your website might be losing you bookings. We’ll give you actionable steps to fix your site and get more bookings from search.

Let's get some direct bookings

Whether you have a travel agency, food tours, a boutique hotel or a travel app, Michael, our travel marketing expert, will look into your site to see how we can help your business drive more bookings with SEO. Expect to hear back from us within two business days.

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Values

Make an impact 🌎

Travel is more than just tourism. It’s about the unique charm of a destination, the value of local expertise and the people who make it happen.

We know that it’s not all smooth sailing, though – travel can also be problematic.

We’re here to make a positive impact and help suppliers to navigate this exciting, accelerating landscape.

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Caring for destinations

Sustainability is at the heart of our ethos. Through our work, we help to support local economies and minimize the negative impacts of tourism on local communities.

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Out with OTAs

Are you tired of losing money on OTA commission?

Hotels, tour guides, resorts and travel agents have a massive reliance on OTAs. We think this is unfair. so we've learned how to bypass them with targeted methods that grow your own visibility.

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Marketing over advertising

Too many travel brands are at the mercy of paid advertising to get their name in front of clients. Our strategies help you control your own messaging through organic marketing that builds on the particular strengths of your brand.

What clients are saying

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Can Akalin

Managing Director, Hoxton Cabin Events

"Michael and his team implemented a local search marketing strategy for my hospitality business, located in a high competition area in Central London. Parador were understanding of my business aims and upfront about what can (and what can't!) work from the get-go; since working with them we've seen a sizeable increase in reservations, particularly from international customers.   I'd recommend Parador to any travel or hospitality business looking to get more bookings!"

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