48% of travelers look for experiences once they arrive at their destination. Local visibility gets you those bookings.
Local travel SEO is the process of optimizing your travel business website to display for local searches on Google, such as ‘best hotels Amsterdam’ or ‘things to do near me’.
OTAs can’t rank on Google Maps for these keywords, which makes local SEO an incredibly lucrative channel for travel companies.
Through a combination of profile optimization and targeted link building, Parador’s Local Visibility package fills out your booking calendar through the rankings that online brokers can’t reach.
Parador finds and selects the best local keywords to match your offering. We look at competing businesses in the area, search volume and keyword difficulty, and we generate the best list of local keywords for you to target.
We then perform a thorough audit of your Google Business Profile. We identify problem areas, fix them, and carry out a full optimization to rank for your target keywords.
Each month, we’ll build 10 local citations to your business from our catalogue of travel directories around the web. We’ll also draft and publish 3 high quality Local Posts for your Google Business Profile.
This technique gives a powerful monthly boost to your local presence, so travelers find your website – not TripAdvisor – at the moment they’re looking for experiences like yours.
Success in local searches can bring you hundreds of new bookers that might have never found your service. It can also help you to cut out a portion of the 12-25% commission taken by OTAs.
Local Visibility isn’t a one-off project; Google values consistency, and our services are charged monthly to ensure consistent growth over time.
Leave your details here, and our travel marketing expert Michael will be in touch to chat about how we can help your travel business drive more bookings with local SEO. Expect to hear back from us within two business days.
Local SEO is an investment that grows over time.
However, depending on the competition of your service area, you can usually start to see improvements after the first month, with bigger and bigger gains over time.
Each month, we provide a tailored report detailing how your local search performance is going.
As part of this report, we include a full breakdown of all current and new travel directories where your business has been placed. This will give you a strong indication of how the campaign is performing over time.
Local posts are a type of business update available within Google Business Profiles.
The most successful local travel businesses regularly update their local posts with high-quality images and business information. This is something that we take care of as part of the Local Visibility package.
NAP consistency refers to the consistency of data submitted online regarding your business Name, Address and Phone number.
It’s extremely important this this data matches up across every online listing and directory, which is why we provide this service as part of Local Visibility.
Local landing pages aren’t a prerequisite for success in local search, since they are secondary to the map pack. However, organic rankings do have influence on local rankings.
We’ll tell you the best local landing pages to create based on our keyword research, and we can help you to optimise them on a per-project basis.
Yes – in fact, Travel Content Pro and Local Visibility together is the best way to drastically level up your travel bookings exponentially, month-on-month.
We can offer custom plans for clients who would like to sign on to both packages – just get in touch at [email protected].
